Creating and optimising your business’ Owned media content can be a difficult task. Without proper planning and strategic objectives, your Owned media can quickly become a source of ineffective content which amounts to nothing more than a regular brain dump.
As developing and managing your Owned media continues to increase in importance within a well-rounded Inbound PR campaign, understanding how to create strategically planned content in a way which will benefit your business is essential.
In this eBook you will learn things such as how buyer personas are your guiding light to a successful blogging campaign, and the importance of SEO for your Owned media. Alongside this you will learn:
You will also receive: