Despite a lot of changes in how marketing and sales find new customers, industry trade shows remain one of the best forms of getting face-to-face time with prospects.
But events aren’t just for the marketing and sales department to focus on. When done right, PR teams can use events as a platform to schedule valuable discussions with influential journalists, position your company as a thought leader and gain top quality earned media coverage.
Through good planning and foresight, your PR team should be able to use industry shows to their advantage, creating content and opportunities that can be used in the lead up to and the aftermath of a show.
This eBook highlights the important points that can be implemented into any events strategy, including: