5 min read
What does success look like for a digital PR campaign?
One of the first things we ask prospects and clients when planning a new digital PR campaign is... “What does success look like for you?” It's an...
Digital PR (5)
2 min read
How to create relevant PR content
About a quarter of PR pitches received by journalists are actually relevant to their audience or publication, according to 68% of journalists. Think...
2 min read
How to get CEO buy-in for your Digital PR Strategy
Bill Gates once said that if he was down to his last dollar, he’d spend it on PR. But Mr. Microsoft isn’t exactly your average CEO, and it’s very...
2 min read
How do you measure Digital PR ROI and prove it to the board?
There is a long debate of how to measure PR ROI and how to prove value to your immediate manager or the board of Directors.
2 min read
Generating new business using digital PR
Reputation management has always been a hallmark of PR. But when it comes to tangible benefits, as in money in the bank and new business, PR has...
2 min read
Three stages to launching your Digital PR campaign
An effective Digital PR Strategy can bring great benefits to your business but if your initial campaign stages are not thought out and well-planned,...
4 min read
The 4 essentials of delivering Digital PR campaigns
A question we often get asked is “How do you plan to deliver this campaign?” - and it’s a reasonable question. After all, whether it’s an existing...
3 min read
Link Building PR: Measuring PR with Backlinks and Domain Authority
The ability of Digital PR campaigns to earn backlinks from high ranking media websites to your own has become one of the biggest and best ways to...
