Rapid, agile surveys that capture opinion around breaking news, trends, or tech habits, built specifically to generate timely, headline-ready media coverage.
Industry Decision-Maker Surveys
Regular benchmarking of B2B decision-makers to track market sentiment, support thought leadership, and show clear understanding of buyer challenges.
Global Business Leader Research
Flagship annual studies targeting senior leaders globally. Designed to power large-scale PR, content, lead generation, events, and analyst activity.
Snap polls, strategic surveys and CEO-level insights.
Market research can fuel your own news stories, giving you an angle that no one else has.
Giving you an angle no one else has with your own news stories.
Market Research in PR
We work closely with our clients to build custom research projects and create media-ready stories that cut through packed email inboxes and grab the attention of journalists. Whether you prefer a consumer-led survey with a superfast turnaround, regular sentiment tracking of your target decision-makers, or a deep dive into business leader priorities across multiple regions, we can tailor the research project to support your specific PR and communication goals.
Snapshot Consumer Research
If you need something fast, punchy and headline-ready? Snapshot consumer research is built for that. These short-turnaround surveys (usually a minimum of 1,000 respondents) are ideal for capturing public sentiment, customer behaviour or tech habits in response to a trend or news hook. Think of it as your own tactic for newsjacking with data.
For example, when the latest AI trend makes the news again, you can run a 24-hour poll on how UK consumers feel about these AI tools in their personal or professional lives. We’ll turn that insight into a news story, complete with data points, charts and comments from your experts.
Snapshot research is ideal for B2B tech companies that sell into consumer-facing sectors or if you want to demonstrate that you’re in touch with your customers’ end-user behaviour - even if you sell via partners or marketplaces.
It’s fast, cost-effective and helps you stay relevant in real-time conversations, landing you coverage in tier-one press like The Telegraph, City A.M., or TechRadar. You can run these standalone or as part of a wider campaign.
Bi-Annual Industry Decision-Maker Research
If you want to stay front of mind with your target buyers, then start showing up regularly in the press with fresh insight into the world they operate in.
Our B2B decision-maker research helps you benchmark industry trends and gives you a credible reason to keep talking to the media (and your prospects). We’ll help you define the target audience - finance leaders, HR managers, IT managers, those with budgeting responsibility - and gather 100–300 high-quality responses per wave.
The value here isn’t just in the data and the resulting headlines, but the rhythm. For example, every six months you can have a fresh story to tell, with new insights into what your market is thinking, struggling with or planning for. That consistency compounds media trust and audience recognition.
It’s perfect for content calendars, email nurture campaigns and giving your sales team data-based insight that actually means something to potential customers. We’ll work with you to extract the key themes that resonate with your audience and make for easy media hooks. Just think of the bounty of thought leadership content you can generate!
This type of research positions your business as a helpful, informed voice in your sector, not just another vendor shouting about how great your product is.
Multi-Region Business Leader Research
When targeting business leaders, this could become a flagship research campaign. An annual strategic piece of research that doesn’t just drive PR, but can add jet fuel to your content marketing strategy for the year.
Working together, between us and an independent research house, we can craft and deliver an original study targeting senior decision-makers across regions, roles and verticals. Whether you want to understand the state of digital transformation in the UK manufacturing industry or track customer confidence in cybersecurity tools across Europe and North America - this is how you lead the conversation.
With 500+ responses across multiple countries or industries, the final report will become a go-to asset your marketing team, partners, social media team, sales team and Execs who are building their speaker profiles. You can repurpose the main report into a blog series, or use it as gated content to generate downloads, or as a sales enablement tool, extract snippets for LinkedIn campaigns, create short videos for social media, run an exclusive media briefing event ahead of the public launch and much, much more.
This level of research gives your business and brand authority. This is the kind of research that gets quoted, referenced and remembered. It builds brand equity and trust, especially when paired with strong thought leadership and media relations.
We’ll help with everything: survey design, fieldwork, analysis, presenting the results, report writing, report design, video production, media strategy, content repurposing - even internal rollout and stakeholder alignment.
This is the research that elevates your brand.
Own the Conversation
Stop relying on second-hand stats and generic industry reports. With ITPR-led research, you become the source of information for journalists, prospects and decision-makers alike.
Let’s build a research-driven PR campaign that makes people pay attention.
Additional services
There's much more than meets the eye here at ITPR. We are an experienced bunch and have a lot to offer.
SEO PR
PR designed with search engine visibility in mind, helping you be found in all the right places.
PR Distribution
Well-crafted press releases that land to get your news in front of the right journalist.
PR Measurement
Answering the industry's million-dollar question with transparency to truly measure PR success.
International PR
Helping your PR land outside of traditional boundaries with high-impact, scalable campaigns on budget.
Earned Media
The traditional PR approach to get you seen and maximise your PR collateral with earned media opportunities.
Paid Media
Combining your earned and owned media into paid, for a united communications strategy.
Owned Media
Helping you get the most from your owned media channels to drive interested visitors to your website.
Content Creation
Helping you craft engaging website content to attract, retain and convert website visitors.
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