B2B Content Creation 

Creating persuasive content is part of the day to day activities undertaken by the ITPR team on behalf of our clients - and we take B2B content creation very seriously.

Why? It is the backbone of our B2B Technology PR campaigns.

We see effective B2B content creation as producing engaging content for targeted media publications, your website, and the various channels a well constructed B2B PR campaign involves - social, marketing, search etc.

B2B content creation should be compelling and structured in a way that will engage the reader directly.

This can be a difficult and time-consuming task without the expertise of a dedicated B2B content creation agency, and may result in wasted PR opportunities if not managed properly.

How does it work at ITPR?

All of our content creation is undertaken by ITPR’s team of professional copywriters. The team includes a mix of dedicated copywriters, ex journalists and current journalists, all of whom have considerable expertise in B2B markets and a specialised knowledge of a range of vertical markets, particularly involving software and technology. All of our content creation is overseen by our head of content who has more than 20 years of writing experience in the B2B Technology sector. This ensures quality assurance and a consistent tone of voice for your business.

  • Engage your readers
  • Build interest
  • Move them towards engagement

B2B content should be educational, so understanding the different buyer personas for your business is key in determining the type and style of content you require. It’s important to identify what will capture the interest of your target audience, and to understand how that content relates to the challenges they are facing in their working lives.

ITPR’s approach as a B2B content creation agency will help you identify what makes your business different and, in turn, play a part in creating the news hooks that will enable our team to encourage a journalist or reader to engage with the content.



Let your audience hear your company’s voice/opinion on current affairs and topics of interest through SEO generated blog creation.

Case Studies

Share examples of your client successes or product usage through well planned out case study creation.

Press Releases

Whether it's a new partnership, product release, or awards event success, our press release creation will enable you to get your news noticed by relevant media outlets.

Market Research

When looking to understand your audience more, our market research creation allows you to map out your industry focussed playing field.


Offer your clients expert advice through identifying key challenges in the industry stemming from well researched topics.

Thought Leadership

Build your company profile and increase your company's value by identifying and commenting on key trends in the industry.