Is PR really about generating leads?

ITPR investigate whether PR is really about generating leads. Read this blog to understand how lead generation plays a key part on the results of a PR campaign.
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Topics: PR Advice,

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.
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Topics: Inbound PR,

How we would spend a £50,000 PR budget

There's no easy answer to the question what is a good PR budget. In this blog we outline an example campaign with a PR budget of £50k a year
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Winter is here for Advertising Value Equivalent - almost

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Are you creating relevant PR content?

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file?
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Reflecting on one year as an Inbound PR consultancy

We take a look back at how adopting Inbound PR has benefitted our PR consultancy and why it’s arguably been our best period to date.
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Topics: Inbound PR,

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.
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Topics: PR Advice,

How to do Inbound PR in 8 steps

Learn how to plan, implement and measure an effective Inbound PR in just 8 steps to give your Earned media efforts some much needed spark. 
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Topics: Inbound PR,

Why yesterday’s PR skills don’t hack it in an Inbound PR world

Inbound PR campaigns require a new skillset compared to those of the past. From analytics, to understanding wider Inbound marketing and business objectives these skills are now essential.
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Topics: Inbound PR,