Building an effective Inbound PR newsroom

Journalists are much more proactive in researching news and companies online. An effective Inbound PR newsroom can put you ahead in the race to get in the media and in front of prospects.

Topics: Inbound PR,

What does a successful Earned media campaign look like?

Earned media is still one of the most trusted and influential channels for persuading potential customers. Here's how your brand can earn more coverage.

Topics: Earned Media,

How to build a successful paid media campaign

Using paid media should be part of your Inbound PR campaign strategy. Time to bring your paid media in from the cold and involve it in your Inbound PR strategy.

Topics: Paid Media,

Three first steps to launching your Inbound PR campaign

Find out what the initial key steps are to launch your Inbound PR campaign and how to implement them.

What does a successful Owned media campaign look like?

We take a look at Airbnb’s successful Owned media campaign and what B2B companies can learn for their own strategies.

7 steps to successfully use social media in a PR campaign

Do you know what it takes to create a successful social media PR campaign? We explain the seven essential steps to plan, execute and optimise your strategy. Read more here!

Why use Inbound PR? - An exclusive interview with HubSpot's Iliyana Stareva

An exclusive interview with HubSpot's Iliyana Stareva about her new book Inbound PR and what the future of the public relations industry looks like

The 4 essentials of delivering Inbound PR campaigns

Tired of PR campaigns that don’t link to your marketing campaigns? Here are 4 essentials to delivering an Inbound PR campaign which will change your view on PR.

Topics: Inbound PR, PR Advice,

How to use Owned Media to improve lead generation for your business

An effective Inbound PR strategy not only brings in media coverage but can also help improve lead generation. Your Owned Media is key to this, here's how

Topics: Owned Media,