Social Web
As Experian Hitwise announces that social networks have, for the first time, overtaken search engines in UK internet traffic, it appears that Facebook is (perhaps unsurprisingly) the king of the social networking sites while Google retains the position of the most visited website overall.
May 2010 was the first month where social networks have commanded more traffic than search engines, making it all the more important to spread your communications throughout the entire digital PR sphere. Not everyone wants to receive their news and industry commentary in the same way, making it vital that your media outreach strategy caters for everyone. Some people are better approached through hardcopy press, some through online news sites and others through social mediums such as Twitter.
Have a look at our Social Media offering to find out more – itpr’s philosophy of content-driven technology PR campaigns that exploit every available channel to your customers and prospects has never been more timely!
Experian Hitwise article is accessible here