What We Do
PR, especially in the digital age, is not just about news. In fact, the majority of B2B technology companies struggle to build a PR campaign based on news.
So what’s the solution?
Instead of relying on press releases and news for occasional bursts of low level media coverage, itpr bases all of its B2B PR campaigns on Thought Leadership – the constant supply of timely insight and commentary into the challenges, frustrations and latest changes to the specific vertical industry.
Such an approach means that content can be constantly generated, without being beholden to external customers and partners, and provides clients with consistently high volumes of coverage across both print and digital media.
Opinions, white papers, letters to the editor, inclusion in feature articles – all demonstrate strong market knowledge and expertise, and build a trusted brand.
News articles and case studies are obviously still a strong focus for the PR campaign, but they become the peaks on top of the regular base level of thought leadership coverage, rather than the sporadic be all and end all.
A selection of our PR services and potential contributions to your B2B marketing efforts, that all stem from our Thought Leadership approach, is below:
- B2B Technology PR Know-How
- Content Generation
- Traditional PR – PR in Print & Online
- Digital PR
- Search PR
And then, under our emphasis of adding value:
- Research Programmes
- Buzz Monitoring
- Media Training
- European and International Campaigns
- Crisis Management
- White Paper Lead Generation Campaigns
- Corporate Photography
itpr’s Thought Leadership campaigns guarantee coverage – understand How We Engage