Whether you are considering changing your existing agency or engaging with PR specialists for the first time, briefing the agency effectively is vital to laying the foundation for a long and sustainable relationship.
Many businesses enter into torturous relationships with PR agencies because they fail to communicate key information from the outset, even including what their company does! Both parties then become frustrated with campaign outcomes because a precise and measurable brief was never provided.
By undertaking the right preparation to produce a clear and detailed brief, your prospective agency will be able to understand you as a company, your position in the marketplace and who your key competitors are.
It is also important to have an accurate budget and measurable outcomes in mind, as your agency will be able to provide realistic expectations of the type of campaign they can build for you.
In this eBook you will discover: