All you have to do to succeed at PR is write some articles, pitch them to a crowd of journalists who are all eager to hear about your latest news and views and then sit back and watch the coverage roll in.
This would be the part of the dream when you wake up and face reality – anyone who thinks this is how PR works has clearly never done it before.
Journalist numbers are dwindling at the same time that newsrooms are being bombarded with spam and non-stories on a minute-by-minute basis from all angles.
The old days of spray and pray PR are well and truly dead and PR pros today have to be much more strategic in how they plan campaigns, target the relevant media and – most importantly – report effectively on their impact.
By taking the best parts of content creation from PR,combining it with analytical,data-driven reportingfrom Inbound Marketing,and taking a more researched approach to media relations,an InboundPR campaign stands a much better chance of success.
From taking the time to understand what success looks like from a PR campaign, to defining who your ideal audience is and therefore which media you should be targeting, to knowing which journalists are most likely to use your stories and information, to understanding how to make use of your own website and social channels– Inbound PR can transform your campaigns.
And it does all this within a fully measurable package which goes well beyond the vanity metrics of coverage impressions and advertising value equivalent.
But with so many moving parts, an Inbound PR campaign can be a challenge to plan, implement and keep on track.
In our latest eBook8 steps to Implementing Inbound PR, we outline the key stages you should follow to ensure you are getting the most from your campaigns and delivering ROI.