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Getting to grips with B2B Inbound PR in 2019

By David Beesley

As the new year kicks off, your 2019 PR campaign is hopefully at the forefront of your marketing team’s minds. With a “New Year, New Me” mentality, 2019 is a perfect opportunity to consider the benefits of B2B Inbound PR for your business.

Proving ROI and getting accurate, meaningful measurement of the impact for B2B PR remains ‘pie in the sky’ for most organisations. But finally, the industry is waking up to the fact that traditional PR metrics just don’t work in a modern Google-driven world. In 2019 the technology exists to deliver hard, statistical analysis of B2B PR campaigns – and it comes in the shape of Inbound PR!

“What the hell is Inbound PR?”

Despite a rising popularity of the term around three years ago, the strategy of implementing an effective B2B Inbound PR campaign has only really started to take hold in the past 12 months. Plenty more work to be done!

To help the UK B2B industry get to grips with the strategy behind the concept, our CEO Bob Dearsley, and Operations Director David Beesley will be hosting the first of a year long webinar series, starting with “What the hell is Inbound PR?”.

Join us on Wednesday 16 January 2019 at 10:00am for a 15-minute intro which includes the history of the concept, its founding pillars and how you can implement an Inbound PR campaign for your B2B business.

The sessions will be followed by a 10 minute Q&A on where you can ask things like:

  • Why it is changing B2B PR and the benefit it brings?
  • How can Inbound PR prove ROI?
  • Is it just another “PR buzzword” or is there some substance to it?

The webinar is aimed at PR professionals, business leaders and marketing managers working in B2B organisations. Attendees can expect the following:

  • A brief history of Inbound PR and understanding of the three main concepts.
  • Why traditional B2B PR must change to meet the demands of the modern world.
  • How you can adapt your existing PR campaigns to deliver measurable value.

In addition, the webinar will feature some key takeaways from Iliyana Stareva’s book “Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound”, whilst attendees will get full access to the slide deck following the webinar.

What makes this webinar different?

“What the hell is Inbound PR?” is an educational (hopefully), informal and interactive discussion, not a sales message.

We want to educate others about Inbound PR because it has changed our approach to managing B2B PR campaigns, and we want to share those benefits.

So, sign up and join us on Wednesday 16 January 2019! We hope to see you there!

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Tags: Inbound PR