Teleprospecting
The days of employing banks of telemarketing/tele-prospecting personnel to call unsuspecting organisations enquiring whether they need any ‘XYZ’ today have long since disappeared.
However, strong thought leadership campaigns punctuated by case studies and new business-win articles add great weight to any lead generation campaign. The option to engage a prospect about the work that your organisation has done for another company in the same line of business as the prospect is a much more interesting and easier approach to a potential dialogue.
Alternatively, the opportunity to discuss the view or opinion of your spokesperson who has just appeared online or in the publication which your prospect regularly reads, is one which most telemarketing organisations will enjoy.
itpr’s Content Generation approach provides material not just for PR use, but also for use throughout the entire marketing function