Sales & Marketing Collateral
An increasingly cynical audience pays less and less attention to your sales brochures and other sales collateral.
However, re-use of the press releases and thought leadership material that itpr has generated and re-printed coverage that it results in – whether from online or traditional publications – is significantly more valuable than your brochure-ware for one simple reason: it carries the independence associated with the publisher’s brand.
It is that independence and authority that will add substantial value beyond that of any marketing collateral.
One simple truth applies – if you wrote it and it has your logo on it why should I believe it?! But if it carries the publisher’s logo and a journalist ‘rates’ it, it is bound to be true, isn’t it?
“The PR programme that itpr manages and runs is instrumental in building brand awareness and generating increased sales enquiries, either directly as a result of press coverage or indirectly through the re-use of PR material as part of our marketing activities.” Sales and Marketing Director, Albany Software.
Generating content is only half the battle – use the coverage, carrying the publication’s implied endorsement, to its full advantage by sending copies of it to your prospects and stakeholders
