Direct Mail
Successful direct mail campaigns increasingly use strong PR content – such as an article published in a key target publication rather than brochure copy - to support the pitch.
With only a few seconds, if that, of the recipient’s attention, the headline must not only be striking, but also guaranteed to be of relevance.
‘Independent’ material, such as customer stories with quantified benefits resulting directly from the service or product being discussed, is proven to provoke stronger responses from the target market, whilst delivering far better results than any type of traditional brochure or mailer.
Articles that show the refreshing industry views or the success of your organisation and how it is making a difference for specific customers will naturally be of interest to other businesses in the same area of operation, and so will make any generating responses from direct mail far easier.