Content for Media Engagement
The creation of excellent content for media engagement is at the heart of itpr’s campaigns. Using our streamlined, pain free content creation process itpr will develop a thought leadership opinion article. This article, together with any corporate and customer news or case studies, will form the basis of the media engagement activity for the next quarter.
- Opinion – the core of the itpr thought leadership PR campaign through the ‘itpr Content Generator‘. This 800 – 1,000 word article will be written by experienced freelance journalists to reflect current market issues and events.
- Press releases – itpr is a PR company after all, so you would expect us to write good press releases. Our difference is that we leverage the thought leadership content to drive additional value from the press releases. In addition, using our SEO expertise we can guarantee that our press releases will achieve Top 10 organic search rankings.
- Case studies – these 800 – 1,000 word articles, written by an experienced freelance journalist, show case your customer success stories.
- White papers – building on an opinion or research project, this 3,000 word document provides clients with the chance to demonstrate in depth market knowledge and expertise.
The resulting press coverage links form current and newsworthy material to populate our clients’ websites, to ensure currency and Google rankings.
Additional content will include:
- Annual Results collateral
- Books
- Sponsored Editorials
itpr tailors excellent content to maximise brand value