Analyst Relations
A PR campaign has a number of audiences – your customer base, the journalists of your target media, even Google. But the audience that is often forgotten, and that has an increasingly important and authoritative voice, is the Analyst community.
Throughout the last two decades, working for clients in every sector, itpr has built up a strong network of Analyst relations.
Analysts are able to influence your customer base, both at home and abroad, and will typically compare your products and/or services to those of your competitors. The most important goal therefore is to ensure that your target analysts are fully briefed with your most recent corporate announcements, thought leadership, company news and latest new customer wins.
Simply put, in order to compare you accurately with your competitors and to place you correctly in your market sector, they have to be fully informed, and become the audience that so many technology PR campaigns omit.
Analysts are too important to forget, but itpr stands apart from many of its competitors by paying them equal attention to journalists
