Advertising
The world of advertising has changed substantially over the last two years.
The arrival of Web 2.0 has had a major impact from the days when it could be said that “half of my marketing is wasted, I just don’t know which half!” to a world where the people who view your messages and collateral online can be traced and measured and their profiles considered and often captured.
Publishers now present an interactive opportunity for you to present your collateral, which can then be downloaded and read by interested parties and, in return for a payment to the publisher, the details of the sales enquiries can be delivered. Many clients are now running advertising-led campaigns which incorporate content that is generated through the PR process as the reward for the expression of online interest.
There are also situations where you need to present your message in a particular place on a particular day in order to gain maximum impact. In these situations, advertorial still remains the way in which to deliver using your PR messaging and your PR agency to deliver the copy that you need.
itpr is not a media buying agency – but we have developed strong links with agencies over the past 20 years and can deliver a full service campaign. itpr ensures that clients maximise the potential of the advertising campaign by also considering advertorial opportunities. Advertorial is an excellent way of delivering a time sensitive message to a target audience. Using a PR agency to write copy with the right messaging is key to maximising the opportunity.
itpr will ensure that you make the most of the advertising opportunity and that your money gets you everything it can