Bob

During the time I spent as a Marketing Director for both UK and Pan-European businesses, I realised that the PR companies I was dealing with didn’t understand why we wanted to do PR. There was one fundamental reason: to increase sales, backed up with increasing the value of the business.  itpr has been around since 1990. We are specialists in sales-focused B2B, technology PR.

We make sure that the coverage we generate supports the value of our clients’ businesses. Our aim is to increase  the Market value of those businesses through supporting their sales activity.  What I want is to produce material that the sales team can use directly in their sales campaigns . Good PR will shorten the sales cycle - people know what you can do before they start to engage.

The majority of our clients come to us through personal referrals and I’m very happy that many also become personal friends.  The IT world is a small one; I always enjoy meeting new acquaintances or old friends whether it’s in an office, at an event or exhibition or somewhere on a golf course.

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"Some photo shoots are colder but more fun than others.
- An ITV News crew plus client plus Rolls-Royce Trent 900 engine and a 747!"