Working With Us

At itpr every day comes with a new challenge as technology public relations is a constantly evolving concept. Big stories can break in a heartbeat and we need to act just as swiftly to get the best coverage for our clients.

No two days are the same. Some might be spent clutching the phone briefing journalists on the latest industry scoop, while others could be filled with meeting clients, attending trade shows or managing photo shoots. To give you an insight into what makes us who we are, one of our account executives kept a diary for a day…

A Day in the Life at itpr

7.30am

Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the rush.

Stroll over to the office for 8am clutching my breakfast and a free mochachino from the Italian place around the corner (a really nice 'early bird' bonus from the boss and amazingly effective at getting me in before time!). Then the itpr working week kicks-off with a company meeting at 8.30 where our teams share news and campaign ideas for the week ahead. It’s a great time to pool everyone’s knowledge, talk about potential leads and discuss new press angles.

10.10am

I’m at my desk, catching up on a weekend’s IT and business news. Sifting through the Nationals, B2B magazines, websites, RSS feeds, and newsletters, I’m on the hunt for PR response opportunities.

Found one. The Times has run a story on the future of mobile technology which is begging for some expert comment. After a quick call with one of my clients who specialises in exactly this kind of thing, I put together a brief letter to the editor on their behalf.
After some account team discussions and a few minor amends, I email my client the draft letter for approval.

The phone rings. It’s a journalist from a top retail magazine. I pitched her a feature idea last week, and luckily, she loves it. Now she needs 400 words on the latest website security technology with photography by the end of the week. Easily done and a great start to the day.

1.15pm

After lunch in the pub beer garden with some colleagues, I set about pitching a new opinion article we've just completed for my new client. I decide to target a number of key publications in various ‘vertical’ sectors including banking, health and leisure. I’m glad we don’t just talk to techies. The first was out, the second – disinterested, but the third editor I spoke with seemed very keen on the idea. He’s requested to see the article immediately – a positive sign.

Looking in my diary I see I’m spending Wednesday at a trade show helping out an exhibiting client. My goal will be to hunt out journalists, pitch them ideas and hopefully, attract lots of press coverage. It should be fun. On Friday afternoon I’m managing a corporate photo shoot in the City.

I call around some key press contacts to drum up interest for my client ahead of the trade show. Great!, I've confirmed three appointments with journalists who are coming to the stand for a coffee and a chat. Should get some good coverage on the back of those meetings.

15.25pm

I spend the rest of the afternoon drafting a press release. We’re launching an annual awards ceremony for one of clients. Not only do we hope to generate some excellent press coverage but we think it will bring them closer to their customers. They loved our idea for it!

Another email whizzes in. It’s a particularly chirpy journalist from the tech supplement of a broadsheet. He’s accepted my invitation to meet us on Friday night. We’ve organised a drinks evening in a swanky Soho cocktail bar for a bunch of IT journalists. I like networking – a great way to start the weekend.

Wow. It’s 5.35pm, another day has flown by. Time to go home.

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