Real Asset Management

Knowing what your target audience reads is vital to any media campaign and a diverse customer base can present a challenge.

But throughout itpr’s campaign with fixed asset management specialist, Real Asset Management, they have liaised with and secured coverage in sectors including education, finance, retail, public sector, construction and government. This was made possible by itpr continually forging and renewing relationships with key vertical journalists.

The ‘thought leadership’ campaign, hinged upon issues-based articles highlighting potential and common pitfalls in business, demonstrated the advantageous reusability of opinion articles. Following placement of the bylined opinions, numerous letters were published from RAM echoing the sentiments. These also prompted a total of 11 one-to-one interviews with journalists in just six months.

Forever keen to get to understand exactly how their clients operate, the itpr account team also took the time to take part in the company’s customer product training. This process was designed to allow itpr to gain maximum insight into the range of products and services offered.

Head of Marketing RAM Plc

“They may look like a good PR Agency and talk like a good PR Agency but don't let that fool you. They really are a good PR Agency.” 

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