Concrete Group

For some companies, particularly SMEs, the business of running your business means that there is little time for reflecting on strategic direction and market positioning. Engaging in PR can often provide the necessary focus to step back from your business and analyse the services and products which you offer and the markets which you sell to.

When itpr began working with Concrete Group in August 2006 that’s exactly what happened. itpr helped Concrete evaluate its business model and move towards a more profitable “software as a service” model. The PR and marketing campaign was built around this and included the production of corporate sales and marketing material.

By positioning MD Tristan Rogers as an expert commentator, itpr has helped Concrete to become a respected leader in its field.

Over the last three months Concrete has changed the brief for PR and turned its attention from a broad remit to specific focus on the retail sector. This new programme has been built around a professionally written case study on Concrete customer Marks and Spencer and Concrete’s shortlisting for an award at the 2007 Retail Week Awards.

Managing Director, Concrete Group

“One thinks of PR as being a bit fluffy and unquantifiable. Not itpr. They have successfully delivered on their promise and show no signs of stopping. They are a breed apart from the quagmire of dross that normally courts the business world.”

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