Parity

Parity Group, a provider of IT business services and listed on the London Stock Exchange, engaged with itpr in March 2007 to build three individual PR campaigns to support different parts of its business.

The first was a four month campaign to promote Parity’s project management services. With high profile projects such as Wembley Stadium, Heathrow Terminal 5 and the 2012 Olympics regularly on the front pages of the Press, Parity was keen to show its expertise and specialist knowledge in this sector.

The campaign utilised market research conducted by Parity into the state of project management in the UK. Amongst a number of activities itpr arranged and hosted a lunch where the market research findings and the corresponding White Paper were launched to the Press.

The launch was attended by key IT, technology and project management journalists as well as influential members of the British Computer Society and the Institute of Project Managers. The launch was a great success generating over 20 pieces of Press coverage across Parity’s A Star trade Press.

Parity Group, Head of Marketing

"itpr set out their objectives and targets at the start of the first campaign and they delivered on all counts. The research findings launch event was well organised and very professional with fantastic end results. Alwyn Welch, the CEO was very happy and that made me happy with the coverage we received, particularly on a subject he is passionate about"

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