Aprimo

When itpr began working with Aprimo in January 2007 the company already had a strong brand and considerable reputation.  Aprimo was already recognised as a ‘Leader’ in Gartner’s magic quadrant.
 
itpr was appointed to build on this reputation and to integrate effectively within Aprimo’s Global PR agency network.
 
The campaign began at the Technology for Marketing (TFM) trade show where itpr set up six face to face briefings with key marketing and automotive press generating seven press articles detailing Aprimo’s work with automotive giants Honda.
 
Over the last 6 months itpr has worked hard to increase Aprimo’s presence within the B2B trade press as thought leaders focusing on specialist topics such as ‘the marketing credibility gap’ and ‘the new CRM – Customer Resource Management’. This material has proved to not only be successful in the UK, but has transferred successfully to Aprimo’s Global PR agencies and has been used to support Aprimo’s operations abroad, across the US, Germany and France.
 

Senior VP and Managing Director EMEA Aprimo

Since engaging itpr we have seen instant results. After only six months of the campaign we are getting regular Press coverage in key target publications and have had several face-to-face meetings with the relevant contacts at these publications. itpr's dedication and enthusiasm across our account team has been impressive throughout the campaign.  We are really excited by the tangible benefits PR has already provided to our business and look forward to further developing the excellent relationship that we have with the itpr team.
 
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