Don’t be Anti-Social
Published on August 23, 2010 | Author: Willg | Filed Under BLOG | Leave a Comment
CRN’s latest article on social networking (CRN being one of the leading titles in the channel media) provided plenty of food for thought here at itpr and a number of our team members were engaged in detailed, often animated, discussions having read it.
The crux of our deliberations are neatly encapsulated below however in the comments of Bob Dearsley, our Chairman – have a read and let us know what you think:
Social media such as Twitter, LinkedIn, and to a limited extent Facebook, are already having a distinct impact upon businesses and there is simply no option for vendors and resellers to ignore these networking sites, and to do so would be foolish in the extreme.
This is not to say that untargeted tweeting about any and all topics is necessary, but the sensible use of Twitter in business allows communication with Generation Y prospects. Although many are not decision makers, they are definitely decision influencers, and are therefore worthy of focused communication.
Similarly, LinkedIn is already a part of day-to-day business activity. With more than 75 million members worldwide already connected, and a significant proportion involved in group and discussion networks, ignore this group at your peril. They are asking their peers what is thought of your products and services and there are already clear examples where business has been won and lost on this basis.
Businesses would be well advised to take advice on how they might use social media to their benefit, or at the very least have one of their own Generation Y employees explain what can be done and achieved.
You need a view of what is going on in these ‘unseen’ channels – ignorance is far from bliss – you wouldn’t ignore what is being written about you in the Press, why ignore what is being written about you in these new media?
You don’t have to be mad to work here, but it helps!
Published on August 11, 2010 | Author: Willg | Filed Under BLOG | Comments Off
Ashley Carr, the Managing Director of itpr; specialists in technology PR, B2B PR and digital PR, reached new heights this week as he successfully flew his open cockpit flex-wing Microlight to 10,000ft all in the name of charity. Ashley took on the challenge to climb from the usual microlight flying height of between 800 – 2,500ft to reach 10,000 feet, with his sponsorship contributing to a grand total of £27,000 raised for charity ‘Project-O’.
See the article on Heart FM’s website
Or coverage in the Bucks Herald
ITPR in the press!
Published on August 10, 2010 | Author: Willg | Filed Under BLOG | Comments Off
For a long time now, itpr has been leading the way in developing strong digital PR and SEO tactics and integrating them with traditional proven processes for a highly effective PR campaign.
As such, our very own Chairman – Bob Dearsley – was sought out by independent online guide for SMEs StartUps.co.uk as they were planning a series of articles on SEO, its implementation, its results and its best practice.
Bob was interviewed last week and provided much of the input and context for the series of SEO articles produced, accessible here – please do have a look and let us know your thoughts!
Now even the Cannes Lions agree with us!
Published on June 29, 2010 | Author: Willg | Filed Under BLOG | Leave a Comment
The Cannes Lions International Advertising Festival has just concluded and one of New Media Age’s articles reviewing the outcomes proclaimed that social media was the winner, as projects involving Twitter and other social networking tools took the plaudits.
Good, old-fashioned customer service tactics and traditional community-building campaigns were deployed through Twitter and other social mediums by Best Buy and Nike, and proved to be a great success, making all the clearer that for top drawer communications strategies, the conventional must be combined with the innovative.
And this is a message that we at itpr can relate to particularly easily. Traditional PR tactics have their place, and always will, but no campaign can afford to ignore the online or social audiences, or that other critical audience – Google.
A successful B2B PR campaign will combine the customary approach of developing and disseminating interesting, informative and appealing content, with a recognition of the power of pioneering methods of communication and a conscious effort to ensure that the same content is used simultaneously across these mediums too.
Conventional and Innovative.
World Cup Fever Reaches itpr!
Published on June 11, 2010 | Author: Willg | Filed Under BLOG | Leave a Comment
So the World Cup is (literally) just about to kick off with Mexico and South Africa and we have therefore completed the itpr sweepstake.
With a number of devout football fans in the office and various pieces of paraphernalia dotted around the desks, including sparkly St George’s earrings(!), this was always going to an important occasion!
Kirsty drew England out of the hat to rapturous applause (and envy!), but Kieran was less than impressed with his selection of Honduras! With Argentina and Spain not selected and still in the hat for those not in the office today to make their selections, there is still plenty to play for – less so for Lauren who ended up with Serbia and Uruguay!
But more on this later as right now, Nikki (South Africa) and Natalie (Mexico) are just about to go to head to head… place your bets now!