ITPR Values

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Our Statement of Vision:

To build a reputation for clear innovation in traditional, digital and search PR that will lead us to be seen as THE people to go to for strategic PR advice and outstanding Thought Leadership-driven campaigns. We will deliver great content, great coverage and great events by finding and developing great talent.

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As an organisation, we will also always act within the following considerations:

Environment – we will have proper consideration for the planet in terms of (but not exclusively) sustainability, the environment, wildlife, natural resources, our heritage, ‘fair trade’ and other cultures and societies.

Excellence – our activities will be delivered proactively, enthusiastically, to a consistently high standard and with integrity and honesty.

Enjoyment – we expect hard work and will always try to ensure that the relationships with our colleagues and clients will be a happy, fun and enjoyable experience, making us great people to work with – even under pressure!

Expansion – we intend to grow both as a business and in terms of the portfolio of services we offer, including a determination to lead the B2B market in innovative methods of content delivery and message promotion.

Exacting – everything we do for our clients must be consciously and tightly focused on increasing the rate and quality of their inbound leads. A successful PR campaign will improve a client’s reputation and renown in the market, but this goal is secondary to that of increasing the number of sales leads generated.