Kieran

I still dream of lining up for Liverpool FC every week – but it’s fair to say I’m not expecting a call from King Kenny any time soon!

Back in the real world though, I really enjoy working in the technology PR industry. It’s a dynamic, fast-moving marketplace, no two days are the same and there’s always a new challenge just around the corner – whether it’s helping a start-up business to launch a new technology product/service, shining a light on a software company that has been a well kept secret, or advising clients on how best to integrate the latest social media tools into their PR campaign.

Good PR is all about working with clients to cut through technology jargon and decipher what it is that really makes them different – and then presenting this information to the market through a variety of different media in a timely, concise manner. Creativity is important but ultimately it’s tried and tested processes and hard work that delivers the best results.
I still get a real buzz out of generating great coverage for clients which in turn helps them to become better known and more successful at what they do.