It would be somewhat passé to say that the world is getting smaller, or that the global market is accessible to all… but that’s not to say it’s not true!
The number of businesses marketing their products and services into new territories is growing by the day, but how can you make sure that your international marketing is effective? How do you know that the tried and trusted methods you have used in your domestic market are just as reliable in the country you target next?
No matter what you may have been told in the past, each country’s approach to B2B marketing is different. Believe us, we know!
Over many years, we have dealt with hundreds of B2B technology companies trying to bring their products and services into the UK from abroad, or wanting to push from the UK into other territories. We have learnt how to deal with the individual national media across Europe, the Middle East, the US, Australasia and Africa, and we are now engaged in understanding China & the Far East.
We know what it takes to get into the best media – traditional, online, social & digital – in all of these territories, and how to structure successful marketing processes around the international PR. We are also highly capable in helping companies from outside the UK make their first steps into this market and quickly establish a foothold.