How We Engage
itpr’s PR campaigns are about delivering results for our clients. We work on a fixed price model; and unlike other agencies there are no hidden costs. We offer total transparency pricing with no surprises on an all-you-can-eat basis.
itpr also offers a range of options for its technology PR campaigns, which include both digital and online media.
3-month trial – guaranteed results
We understand that many companies are wary of traditional PR. And they want results. Our three month trial offer comes with guaranteed results – that means guaranteed coverage in your target digital and print media.
Project – leading to Retained
A number of itpr’s clients have started working with us on a project basis – to support a new product launch, build up momentum for taking the company public or simply undertaking a new research programme.
With clear targets and transparent pricing, the success of these projects has led many organisations to become regular clients.
Retained Contract
itpr has a set price which reflects our experience of the activity required to deliver the agreed programme. This will be reviewed every six months to ensure our clients’ demands are met.
How can we offer guarantees with our B2B PR campaigns?
Our points-based measurement scheme ensures success in gaining positive, useful and sales-focused coverage for our clients. In contrast to basic and unrefined measurement structures such as Advertising Value Equivalency and circulation figures, pieces of coverage gain points for its quality and where it is placed – with maximum points for national TV, radio and print coverage. In addition, each speaking opportunity arranged by itpr is awarded a points score based on the profile of event and the relevance of the target audience.
The result: A quantifiable increase in sales leads, quality of editorial mentions and guaranteed SEO uplift with search PR
itpr offers high quality performance and measured success
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