The crux of our deliberations are neatly encapsulated below however in the comments of Bob Dearsley, our Chairman – have a read and let us know what you think:

Social media such as Twitter, LinkedIn, and to a limited extent Facebook, are already having a distinct impact upon businesses and there is simply no option for vendors and resellers to ignore these networking sites, and to do so would be foolish in the extreme.

This is not to say that untargeted tweeting about any and all topics is necessary, but the sensible use of Twitter in business allows communication with Generation Y prospects. Although many are not decision makers, they are definitely decision influencers, and are therefore worthy of focused communication.

Similarly, LinkedIn is already a part of day-to-day business activity. With more than 75 million members worldwide already connected, and a significant proportion involved in group and discussion networks, ignore this group at your peril. They are asking their peers what is thought of your products and services and there are already clear examples where business has been won and lost on this basis.

Businesses would be well advised to take advice on how they might use social media to their benefit, or at the very least have one of their own Generation Y employees explain what can be done and achieved.

You need a view of what is going on in these ‘unseen’ channels – ignorance is far from bliss – you wouldn’t ignore what is being written about you in the Press, why ignore what is being written about you in these new media?

See the article on Heart FM’s website

Or coverage in the Bucks Herald

As such, our very own Chairman – Bob Dearsley – was sought out by independent online guide for SMEs StartUps.co.uk as they were planning a series of articles on SEO, its implementation, its results and its best practice.

Bob was interviewed last week and provided much of the input and context for the series of SEO articles produced, accessible here – please do have a look and let us know your thoughts!

Good, old-fashioned customer service tactics and traditional community-building campaigns were deployed through Twitter and other social mediums by Best Buy and Nike, and proved to be a great success, making all the clearer that for top drawer communications strategies, the conventional must be combined with the innovative.

And this is a message that we at itpr can relate to particularly easily. Traditional PR tactics have their place, and always will, but no campaign can afford to ignore the online or social audiences, or that other critical audience – Google.

A successful B2B PR campaign will combine the customary approach of developing and disseminating interesting, informative and appealing content, with a recognition of the power of pioneering methods of communication and a conscious effort to ensure that the same content is used simultaneously across these mediums too.

Conventional and Innovative.

With a number of devout football fans in the office and various pieces of paraphernalia dotted around the desks, including sparkly St George’s earrings(!), this was always going to an important occasion!

Kirsty drew England out of the hat to rapturous applause (and envy!), but Kieran was less than impressed with his selection of Honduras! With Argentina and Spain not selected and still in the hat for those not in the office today to make their selections, there is still plenty to play for – less so for Lauren who ended up with Serbia and Uruguay!

But more on this later as right now, Nikki (South Africa) and Natalie (Mexico) are just about to go to head to head… place your bets now!

May 2010 was the first month where social networks have commanded more traffic than search engines, making it all the more important to spread your communications throughout the entire digital PR sphere. Not everyone wants to receive their news and industry commentary in the same way, making it vital that your media outreach strategy caters for everyone. Some people are better approached through hardcopy press, some through online news sites and others through social mediums such as Twitter.

Have a look at our Social Media offering to find out more – itpr’s philosophy of content-driven technology PR campaigns that exploit every available channel to your customers and prospects has never been more timely!

Experian Hitwise article is accessible here

With a strong pipeline feeding us, there’s likely to be more to come!

It’s been a long time since Bob has been able to say it’s his 20^th birthday(!), but from its modest beginnings in Wimbledon, ITPR has flourished in all areas of technology PR, B2B PR, digital PR and more. Following Ash transforming from a client into a colleague and a relocation to our current home in Chertsey, ITPR has grown in every way imaginable, and doesn’t look like stopping!

So have a look around – we have some great materials available for you to download about what we think is the best way to promote your organisation, some details about our team and how to become one of them, information about the B2B PR and digital PR services we offer and, most importantly, the results that our work provides.

And let us know what you think of the new website – we’d love to hear from you!