Complete the form below to download itpr’s latest white paper on the role PR plays in modern marketing – “PR – reaching the parts that other Marketing cannot reach.”
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An extract from the Executive Summary is below:
The basis of good quality PR is as relevant today in the twenty tens as it ever was. The fact is, we live in an era where the quality of your business communication is defined by your website and your LinkedIn profile and blogging is a standard component of the marketer’s armoury. With so many online publications and social media sites, instant delivery of a message is now a possibility, rather than waiting for a weekly or even a monthly publication to publish it.
The media needs good quality, well-considered copy now more than ever. Content remains King!
And with increasing numbers of outlets to feed, the demand for relevant quality content is rising fast.
But consider these key questions:
Who is generating the copy for your blog or your LinkedIn page? Is it interesting? Who is it reaching?
Will the copy resonate with your key audience? Is the messaging consistent? Are you tracking what customers – and competitors – are saying about your business? And how are you responding?
Do you have time to create all this content and make sure it appears consistently, week in and week out, keeping your profile looking fresh and current?
