Complete the form below to be immediately sent itpr’s latest e-Book on B2B trade shows and making the most of your investment – “The five tasks typically forgotten by marketers at exhibitions”

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What’s the e-Book all about:

Booking and designing stands, booking hotels and transport, choosing the attendees, deciding what exactly is being announced, demonstrated or launched and of course physically building the stand – these are all typical tasks for any marketer attending a B2B trade show.

But what might therefore have been forgotten, or even just ignored as it was considered too difficult or time-consuming?

This white paper highlights the five areas that marketing managers most often omit and explains why each one is actually vitally important in making the difference between a successful show and a mediocre attendance.

After all, whose marketing budget isn’t under scrutiny at the moment?