Complete the form below to download itpr’s latest white paper on how to turn your news announcements into more leads – “Turning one contract win into many”

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An extract from the Executive Summary is below:

When was the last time you purchased a B2B PR product or service from a previously unknown supplier with absolutely no evidence that organisations similar to your own have benefited from it recently?

It just doesn’t happen, does it?

Whether being used by a sales person to encourage a purchase, or being read in the trade press or on social media, announcements and content about your latest customer successes are essential for securing new business in the B2B world.

This tip sheet examines the value of such material to your lead generation and how to make sure that your content is not only written correctly, but is also used appropriately and the coverage potential is maximised.