We should all just give up and go home…!

Published on July 24, 2012 | Author: Willg | Filed Under B2B PR, News | Leave a Comment 

Posted by Bob Dearsley, Chief Exec Are you, like me, tired of the commentators who just want to tell you that the UK market economy is in dire shape, so we should all pack up and baton down the hatches until the economic storm blows over? Recessions are nasty things, they are guaranteed to mess [...]

Again?! ITPR in the press!

Published on July 20, 2012 | Author: Willg | Filed Under B2B PR, News, Technology PR, Uncategorized | Leave a Comment 

B2B Marketing recently ran an article on the top marketing and business books recommended by the industry, and sure enough, one of our recommendations and reviews made it into the list of 20. Bob Dearsley, our Chief Exec, wrote a short review of Crossing the Chasm – a book centering on the B2B technology adoption [...]

Technology still requires the personal touch

Published on July 20, 2012 | Author: Willg | Filed Under B2B PR, News | Leave a Comment 

Posted by Kieran Kent, Client Services Director Without doubt, technology has had a major impact on the way we do business in the 21st century. The Web, email, SMS and the array of social media tools we now have at our disposal have all transformed the way we interact with colleagues, clients, prospects and suppliers [...]

Oh dear O2…

Published on July 12, 2012 | Author: Willg | Filed Under Digital PR, News, Technology PR | Leave a Comment 

Here at ITPR we of course keep a close eye on the news throughout the day. This often leads to some very interesting inter-office discussions and debates. However news reports on the O2 network failures today have sparked such a reaction that both David Beesley and Jenny Williams were inspired to blog! . David’s views… [...]

The changing workplace

Published on July 10, 2012 | Author: Willg | Filed Under B2B PR, News, Technology PR | Leave a Comment 

Posted by Kieran Kent, Client Services Director A recent meeting at Chartered Accountants’ Hall, the ICAEW‘s Headquarters, brought home to me how much the way we do business is changing. The Grade II listed building in Moorgate Place is over 120 years old and continues to attract the attention of architectural students and historians. Yet despite the [...]

Can Microsoft scratch the Surface of Apple’s dominance?

Published on July 6, 2012 | Author: Willg | Filed Under News, Technology PR | Leave a Comment 

Posted by Dave Beesley, Senior Account Manager Tech news was alive with a buzz of anticipation last month as more and more details emerged about Microsoft’s new Surface tablet. Could there finally be a tablet on the market to rival the iPad? Well after an epic fail during the opening demo, I’d say the jury [...]

Euro 2012 – it’s over!

Published on July 3, 2012 | Author: Willg | Filed Under News, Technology PR | Leave a Comment 

Published by Jenny Williams, Account Manager Euro 2012 is finally over, and unsurprisingly, I did not find that I shared the level of excitement over the last four weeks radiated by certain others in the office. Rather, I found myself gazing at the television and wondering just how much longer I would have to put [...]

THIS is how to produce a viral video!

Published on July 2, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

Posted by Dave Beesley, Account Manager Who doesn’t want a viral video? They are a marketer’s dream. Hundreds of thousands of people sharing your message not because they have to, but because they want to! It is the ultimate brand affiliation and does wonders to spread a message across all mediums new and old. This [...]