ITPR In The News Again!

Published on June 27, 2012 | Author: admin | Filed Under B2B PR | Leave a Comment 

This week B2B Marketing have published our case study on the campaign we have been running for MyDrive Solutions. MyDrive Solutions, a UK-based B2B technology start-up, began with an ambition to establish itself as a key player in the specialist vertical market of insurance telematics. MyDrive enlisted ITPR’s services in order to raise the profile [...]

ITPR in the news!

Published on June 22, 2012 | Author: Willg | Filed Under B2B PR, Technology PR | Leave a Comment 

Our CEO, Bob Dearsley, was today published in Marketing Week after taking umbrage at their recent PR Strategy supplement that, despite having a whole article dedicated to measuring the effect of PR, seemed to include no reference to the importance of sales leads. As you can imagine, we were slightly disappointed! Bob therefore wrote a [...]

Take the right lessons

Published on June 22, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

An abridged version of the below was published in PRWeek on the 29th June 2012, on the Letters of the Week page. Posted by Will Gardiner, Client Services Director Naturally, the recent news about the Scottish school dinner blog being restricted by Argyll and Bute Council has sparked all manner of PR debate, primarily focused [...]

Lights, Camera, Action!!

Published on June 18, 2012 | Author: Willg | Filed Under B2B PR, Digital PR | Leave a Comment 

Posted by Kirsty Cornell, Senior Account Manager Over the past few weeks, I have been working on a new video project for one of our clients. The experience has been both challenging and interesting and with a full day of interviewing and filming now complete, I’m looking forward to seeing the finished results very soon. [...]

The changing face of conferences

Published on June 12, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News, Technology PR | Leave a Comment 

Posted by Dave Beesley, Account Manager In the B2B technology industry, you invariably attend a lot of conferences – either in a client support role or in a personal capacity to keep informed about the latest industry developments. However, sometimes it seems hard to distinguish one conference from another. We are constantly told of the [...]

Blood, Sweat and Tears – the ITPR Euro 2012 Sweepstake!

Published on June 8, 2012 | Author: Willg | Filed Under News | 1 Comment 

Posted by Dave Beesley, Senior Account Manager The 2012 European Cup kicks off later today and I find myself trying my best to contain my excitement. Whether Rio should have been included in the England squad and alleged racist chants from a small number of the hosting nation fans will hopefully take a back seat [...]

LinkedIn Leak…

Published on June 8, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Sam Turpin, Account Executive The news of the LinkedIn password scandal hit the headlines globally this week and with it sparked a rather revealing debate throughout the office. In light of six million passwords being leaked online, it got me questioning the scale of personal data which currently lies behind our apparently ‘secure’ [...]

Website ownership still falls into a black hole

Published on June 6, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Kieran Kent, Client Services Director Most businesses are now acutely aware of the importance of having a great website. It’s the first place that your prospective customers will go to determine whether you are a company that they want to do business with, and if your website doesn’t have the right look and feel then [...]

ITPR @ Digital Shoreditch

Published on June 1, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News, Technology PR | Leave a Comment 

Posted by Will Gardiner, Client Services Director Where do I start? A question I asked myself at the outset of writing this blog, but also a question asked by every entrepreneur: “I’ve got an idea for a tool / application / service that will make XYZ type of person’s life easier… but how do I [...]