They think it’s all over…

Published on May 24, 2012 | Author: Willg | Filed Under Digital PR, News, Twitter | Leave a Comment 

Posted by Dave Beesley, Account Manager The closing stages of the football season would have left even the most pessimistic football fan gasping for breath. Excitement and drama in abundance, last minute goals and a win on penalties for an English team against a German team? Unbelievable! Being a supporter of neither Chelsea nor Man [...]

LinkedIn – Where do I start?

Published on May 9, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

LinkedIn has over 135 million professionals signed up globally, more than 6 million of which are in UK – and two new members sign up every second! As if these statistics were not enough to prove its worth to business, and marketing specifically, consider this – more than four billion searches for individuals are performed [...]

Where does PR fit?

Published on May 9, 2012 | Author: Willg | Filed Under B2B PR, News | Leave a Comment 

It is widely recognised in B2B marketing that one of PR’s prime objectives is lead generation. But how does PR actually help the sales process in practice? Other than generating coverage to simply encourage interest and familiarity, where else can PR help? This is a discussion that we have had with clients and prospects on [...]

When Global becomes Local

Published on May 3, 2012 | Author: Willg | Filed Under B2B PR, Technology PR | Leave a Comment 

Posted by Kirsty Cornell, Senior Account Manager It was my love of all things cereal (Weetabix, Frosties, Corn Flakes, Krave….) that drew my attention to a recent article in Marketing Week talking about Doughnuts for Breakfast (12 April). Doughnuts…? For breakfast…? But on further reading I realised that the article was actually looking at how [...]

To tweet or not to tweet…

Published on May 1, 2012 | Author: Willg | Filed Under Digital PR, Technology PR, Twitter | Leave a Comment 

Posted by Lauren Symons, Senior Account Executive Social media is now part of everyday life. Facebook, Twitter and LinkedIn are used for various different reasons, with most people arguing that Facebook is personal and LinkedIn is professional. But where does Twitter fall?  As we look to attract more followers and build our social media reputations, [...]