Case studies wind me up…

Published on February 23, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by Will Gardiner, Client Services Director
Case studies wind me up…
Or to be more precise, case studies of B2B PR campaigns in the trade press wind me up.
Creativity should of course be congratulated, as should completion of a job well done. After all, in some quarters, getting a single piece of trade coverage can be [...]

I can’t write, I can’t email, but I have a great way with the Press!

Published on February 17, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by Kirsty Cornell, Senior Account Manager
As we are all too aware, the media has the power to make or break a celebrity or sports personality.
Harry Redknapp has been a regular feature on our TV screens, radios and Twitter feeds over the past couple of weeks. But despite the severity of the charges against him, [...]

Who needs Facebook? I’ve got Twitter!

Published on February 13, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by David Beesley, Account Manager
Wherever you go, it is close to impossible to escape the dominance of Facebook. Recently news channels were interviewing social media experts to explain the changes to our Facebook profile pages and debating whether the new timeline was actually a good thing.
For those who don’t know, Facebook is changing the [...]

Mark… really?!

Published on February 10, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

In response to Mark Cuban’s recent article claiming that Start-ups shouldn’t enlist the help of PR agencies, Bob Dearsley, our Chief Exec, had a few thoughts in response…
Conserving cash, Mark Cuban seems to suggest, is the best way to ensure that a start-up keeps running. By all means, conserve away. But how are you going [...]

It’s all Geek to us!

Published on February 6, 2012 | Author: Willg | Filed Under B2B PR, Blog, Digital PR, Technology PR | Leave a Comment 

Posted by Will Gardiner, Clients Services Director
Chris Moore at Redpoint Ventures recently blogged about the “Math Men” taking over from the scotch-swigging “Mad Men” in the online advertising world.
To quote a small portion of his blog:
“I wonder what Don Draper would think today when the 23-year old digital media buying whiz quips, “Let’s load [the [...]

PR and Shopping!

Published on February 1, 2012 | Author: Willg | Filed Under B2B PR, News, Uncategorized | Leave a Comment 

A couple of weeks ago, Behind the Spin, the CIPR-supported magazine for PR students and young practitioners, asked our very own Lauren to write about how, or whether, digital PR has moved beyond the traditional telephone and into more modern methods of communication.
Seizing the opportunity, Lauren managed, almost instinctively, to turn the article to her [...]