itpr’s Customer Testimonial Package
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After receiving a number of enquiries from organisations with smaller budgets – nonetheless keen to launch new products or to support their sales with activity with a digital PR campaign and fresh sales collateral – we have listened to what we were asked and have now created an “introductory PR package” which includes:
- A “does what it says on the tin” approach…
- …at a “fixed price” with no “hidden extra costs”…
- …with an “open ended engagement” model
The result is the programme plan detailed below:
- A proven set of processes
- Dedicated account team and multiple points of contact
- Quality, professional copywriting
- Our “gold star” media contacts
- International online distribution through expert newswire service
- Our proven, “page one” SEO experience
- GUARANTEED ONLINE MEDIA COVERAGE
Customer testimonial package
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Deliverables:
- Five detailed customer references (approx 400-500 words each)
- Two full-length customer case studies (approx 800-900 words each)
- Three search engine optimised press releases to provide you with 100s of guaranteed online placements of your news
- Media coverage from the above materials in your target media
- Social media distribution of all materials
- Sales collateral – PDFs produced for each of the above in your house style
For more information on the processes involved, click here.
Time period:
There isn’t one! Spread the cost over three months or over a year – it is entirely up to you.
Fixed price:
£10,000 + VAT – spread over agreed period by regular standing order.
No hidden extras, no surprise additions and inclusive of expenses.
Why bother?
In the B2B marketplace, your products and services are more likely to be invested in if your prospects can see that you have experience in the UK market and with organisations similar to their own in size, shape, industry or target market.
With readily-available sales collateral – easily hosted on your website for your prospects to download – that shows your appropriate track record, inspiring confidence can be so much simpler, making case studies and detailed customer references vitally important.
In addition to the creation of content, click here to read more about how sales leads can be generated from media coverage using these materials.
