ITPR in the press!

Published on August 21, 2012 | Author: Willg | Filed Under B2B PR, News, Technology PR | Leave a Comment 

Once again, ITPR has featured in B2B Marketing – this time with our Chief Exec, Bob Dearsley, being inspired by the recent Olympics and commenting on how many of the traits of our remarkably successful Team GB are mimicked by equally successful B2B marketers. Click here to read the article, and there’s a brief synopsis [...]

Again?! ITPR in the press!

Published on July 20, 2012 | Author: Willg | Filed Under B2B PR, News, Technology PR, Uncategorized | Leave a Comment 

B2B Marketing recently ran an article on the top marketing and business books recommended by the industry, and sure enough, one of our recommendations and reviews made it into the list of 20. Bob Dearsley, our Chief Exec, wrote a short review of Crossing the Chasm – a book centering on the B2B technology adoption [...]

Oh dear O2…

Published on July 12, 2012 | Author: Willg | Filed Under Digital PR, News, Technology PR | Leave a Comment 

Here at ITPR we of course keep a close eye on the news throughout the day. This often leads to some very interesting inter-office discussions and debates. However news reports on the O2 network failures today have sparked such a reaction that both David Beesley and Jenny Williams were inspired to blog! . David’s views… [...]

The changing workplace

Published on July 10, 2012 | Author: Willg | Filed Under B2B PR, News, Technology PR | Leave a Comment 

Posted by Kieran Kent, Client Services Director A recent meeting at Chartered Accountants’ Hall, the ICAEW‘s Headquarters, brought home to me how much the way we do business is changing. The Grade II listed building in Moorgate Place is over 120 years old and continues to attract the attention of architectural students and historians. Yet despite the [...]

Can Microsoft scratch the Surface of Apple’s dominance?

Published on July 6, 2012 | Author: Willg | Filed Under News, Technology PR | Leave a Comment 

Posted by Dave Beesley, Senior Account Manager Tech news was alive with a buzz of anticipation last month as more and more details emerged about Microsoft’s new Surface tablet. Could there finally be a tablet on the market to rival the iPad? Well after an epic fail during the opening demo, I’d say the jury [...]

Euro 2012 – it’s over!

Published on July 3, 2012 | Author: Willg | Filed Under News, Technology PR | Leave a Comment 

Published by Jenny Williams, Account Manager Euro 2012 is finally over, and unsurprisingly, I did not find that I shared the level of excitement over the last four weeks radiated by certain others in the office. Rather, I found myself gazing at the television and wondering just how much longer I would have to put [...]

ITPR in the news!

Published on June 22, 2012 | Author: Willg | Filed Under B2B PR, Technology PR | Leave a Comment 

Our CEO, Bob Dearsley, was today published in Marketing Week after taking umbrage at their recent PR Strategy supplement that, despite having a whole article dedicated to measuring the effect of PR, seemed to include no reference to the importance of sales leads. As you can imagine, we were slightly disappointed! Bob therefore wrote a [...]

The changing face of conferences

Published on June 12, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News, Technology PR | Leave a Comment 

Posted by Dave Beesley, Account Manager In the B2B technology industry, you invariably attend a lot of conferences – either in a client support role or in a personal capacity to keep informed about the latest industry developments. However, sometimes it seems hard to distinguish one conference from another. We are constantly told of the [...]

LinkedIn Leak…

Published on June 8, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Sam Turpin, Account Executive The news of the LinkedIn password scandal hit the headlines globally this week and with it sparked a rather revealing debate throughout the office. In light of six million passwords being leaked online, it got me questioning the scale of personal data which currently lies behind our apparently ‘secure’ [...]

Website ownership still falls into a black hole

Published on June 6, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Kieran Kent, Client Services Director Most businesses are now acutely aware of the importance of having a great website. It’s the first place that your prospective customers will go to determine whether you are a company that they want to do business with, and if your website doesn’t have the right look and feel then [...]

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