Now even the Cannes Lions agree with us!
The Cannes Lions International Advertising Festival has just concluded and one of New Media Age’s articles reviewing the outcomes proclaimed that social media was the winner, as projects involving Twitter and other social networking tools took the plaudits.
Good, old-fashioned customer service tactics and traditional community-building campaigns were deployed through Twitter and other social mediums by Best Buy and Nike, and proved to be a great success, making all the clearer that for top drawer communications strategies, the conventional must be combined with the innovative.
And this is a message that we at itpr can relate to particularly easily. Traditional PR tactics have their place, and always will, but no campaign can afford to ignore the online or social audiences, or that other critical audience – Google.
A successful B2B PR campaign will combine the customary approach of developing and disseminating interesting, informative and appealing content, with a recognition of the power of pioneering methods of communication and a conscious effort to ensure that the same content is used simultaneously across these mediums too.
Conventional and Innovative.