Oh dear O2…

Published on July 12, 2012 | Author: Willg | Filed Under Digital PR, News, Technology PR | Leave a Comment 

Here at ITPR we of course keep a close eye on the news throughout the day. This often leads to some very interesting inter-office discussions and debates. However news reports on the O2 network failures today have sparked such a reaction that both David Beesley and Jenny Williams were inspired to blog! . David’s views… [...]

THIS is how to produce a viral video!

Published on July 2, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

Posted by Dave Beesley, Account Manager Who doesn’t want a viral video? They are a marketer’s dream. Hundreds of thousands of people sharing your message not because they have to, but because they want to! It is the ultimate brand affiliation and does wonders to spread a message across all mediums new and old. This [...]

Take the right lessons

Published on June 22, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

An abridged version of the below was published in PRWeek on the 29th June 2012, on the Letters of the Week page. Posted by Will Gardiner, Client Services Director Naturally, the recent news about the Scottish school dinner blog being restricted by Argyll and Bute Council has sparked all manner of PR debate, primarily focused [...]

Lights, Camera, Action!!

Published on June 18, 2012 | Author: Willg | Filed Under B2B PR, Digital PR | Leave a Comment 

Posted by Kirsty Cornell, Senior Account Manager Over the past few weeks, I have been working on a new video project for one of our clients. The experience has been both challenging and interesting and with a full day of interviewing and filming now complete, I’m looking forward to seeing the finished results very soon. [...]

The changing face of conferences

Published on June 12, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News, Technology PR | Leave a Comment 

Posted by Dave Beesley, Account Manager In the B2B technology industry, you invariably attend a lot of conferences – either in a client support role or in a personal capacity to keep informed about the latest industry developments. However, sometimes it seems hard to distinguish one conference from another. We are constantly told of the [...]

LinkedIn Leak…

Published on June 8, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Sam Turpin, Account Executive The news of the LinkedIn password scandal hit the headlines globally this week and with it sparked a rather revealing debate throughout the office. In light of six million passwords being leaked online, it got me questioning the scale of personal data which currently lies behind our apparently ‘secure’ [...]

Website ownership still falls into a black hole

Published on June 6, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, Technology PR | Leave a Comment 

Posted by Kieran Kent, Client Services Director Most businesses are now acutely aware of the importance of having a great website. It’s the first place that your prospective customers will go to determine whether you are a company that they want to do business with, and if your website doesn’t have the right look and feel then [...]

ITPR @ Digital Shoreditch

Published on June 1, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News, Technology PR | Leave a Comment 

Posted by Will Gardiner, Client Services Director Where do I start? A question I asked myself at the outset of writing this blog, but also a question asked by every entrepreneur: “I’ve got an idea for a tool / application / service that will make XYZ type of person’s life easier… but how do I [...]

They think it’s all over…

Published on May 24, 2012 | Author: Willg | Filed Under Digital PR, News, Twitter | Leave a Comment 

Posted by Dave Beesley, Account Manager The closing stages of the football season would have left even the most pessimistic football fan gasping for breath. Excitement and drama in abundance, last minute goals and a win on penalties for an English team against a German team? Unbelievable! Being a supporter of neither Chelsea nor Man [...]

LinkedIn – Where do I start?

Published on May 9, 2012 | Author: Willg | Filed Under B2B PR, Digital PR, News | Leave a Comment 

LinkedIn has over 135 million professionals signed up globally, more than 6 million of which are in UK – and two new members sign up every second! As if these statistics were not enough to prove its worth to business, and marketing specifically, consider this – more than four billion searches for individuals are performed [...]

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