Vote for us!!

Published on April 3, 2012 | Author: admin | Filed Under B2B PR, Blog, News, Technology PR | Leave a Comment 

As you may have seen on our various social media channels, we are campaigning this week to have our speaker session included in Digital Shoreditch 2012 – “the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City” from May 21st to June 1st.
We have submitted our proposed session – [...]

We’re going to London to buy a Heat magazine…

Published on March 30, 2012 | Author: admin | Filed Under B2B PR, Blog, News, Technology PR | Leave a Comment 

Posted by Sam Turpin and Rachael Myers
(and if, like some of the less Heat-dependent people in the office, you don’t get the significance of the blog title, watch this…)
So perhaps not with the sole intention of buying a Heat magazine, but nevertheless this week saw us two and Will don the sunnies and head into [...]

Infographics – Fashion or Emperor’s New Clothes?

Published on March 29, 2012 | Author: admin | Filed Under B2B PR, Blog, Digital PR, Technology PR, Twitter | Leave a Comment 

Posted by Will Gardiner, Client Services Director
It turns out, according to a new book released this month, that the currently fashionable infographic really isn’t that novel an idea – traced back by Julius Wiedemann to at least the mid-1600s!
Of course, presenting data-heavy information graphically has been a fact of life ever since the invention of, [...]

Who owns your company profile on social media?

Published on March 23, 2012 | Author: admin | Filed Under B2B PR, Digital PR, Twitter | Leave a Comment 

Posted by Bob Dearsley, Chief Exec
If you are running a social media site, you have to appreciate that you are dealing with people’s private lives. If you run a social media site for business people, you unsurprisingly have to appreciate that you are dealing with a lot of company information. As a result, you need [...]

Pinterest – Friend or Foe?

Published on March 13, 2012 | Author: admin | Filed Under B2B PR, Blog, Digital PR, News, Technology PR | Leave a Comment 

Posted by David Beesley, Account Manager
It’s been a little over a month since Pinterest arrived on the social media scene and started its rise to become the latest social media tool to be seen on. Individuals and businesses have been scrambling to get their ‘pin-boards’ populated and media commentators from all directions have been chipping [...]

Social Media = the “new PR toy”… hmmm….

Published on March 1, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

B2B Marketing recently ran a story that looked at the basics of setting up and making the most of a B2B PR campaign – and there was one statement in particular that got our goat… that social media is “a new PR toy” – Twitter was launched six years ago for heaven’s sake!
Accordingly, Bob has [...]

Case studies wind me up…

Published on February 23, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by Will Gardiner, Client Services Director
Case studies wind me up…
Or to be more precise, case studies of B2B PR campaigns in the trade press wind me up.
Creativity should of course be congratulated, as should completion of a job well done. After all, in some quarters, getting a single piece of trade coverage can be [...]

I can’t write, I can’t email, but I have a great way with the Press!

Published on February 17, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by Kirsty Cornell, Senior Account Manager
As we are all too aware, the media has the power to make or break a celebrity or sports personality.
Harry Redknapp has been a regular feature on our TV screens, radios and Twitter feeds over the past couple of weeks. But despite the severity of the charges against him, [...]

Who needs Facebook? I’ve got Twitter!

Published on February 13, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

Posted by David Beesley, Account Manager
Wherever you go, it is close to impossible to escape the dominance of Facebook. Recently news channels were interviewing social media experts to explain the changes to our Facebook profile pages and debating whether the new timeline was actually a good thing.
For those who don’t know, Facebook is changing the [...]

Mark… really?!

Published on February 10, 2012 | Author: admin | Filed Under Blog | Leave a Comment 

In response to Mark Cuban’s recent article claiming that Start-ups shouldn’t enlist the help of PR agencies, Bob Dearsley, our Chief Exec, had a few thoughts in response…
Conserving cash, Mark Cuban seems to suggest, is the best way to ensure that a start-up keeps running. By all means, conserve away. But how are you going [...]

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