Social Media PR
Social Media PR Agency
The ways in which customers and prospects seek information is changing fast. And while some businesses are still slightly sceptical of the importance of social media, individuals are just as likely to download a podcast, follow your Twitter, or watch a video, as they are to read a white paper.
Organisations also need to keep track of comments posted on the growing number of blogs and online forums. Negative feedback on a product or service can gain rapid momentum online – and cost an organisation business. A strong digital PR and search PR response is essential to minimise brand damage and turn a negative experience into a positive.
itpr maximises strong thought leadership content across social media:
- Twitter – growing numbers are following corporate Twitter accounts to ensure they are always up to date with the latest news, views and offers. Providing the right information is key to building up and following and prompting response. A simple message which points at your latest piece of news in a newspaper or online publication is a great way of keeping regular contacts up to date.
- Blogs and Forums are becoming an important part of the media distribution process. And organisations must respond fast to online comments about your company’s products or services.
- LinkedIn has become the most used contact network, alongside plaxo and ping. For any organisation offering consultancy services, be assured that customers will increasingly check out the credentials of consultants via their LinkedIn profile. Accuracy of information is therefore key.
itpr helps clients embrace and manage social media