Search PR
SEO PR
Search Engine Optimisation (SEO) is a key element of a successful digital PR campaign – every organisation wants to improve its organic Google ranking. itpr has in-house SEO expertise that guarantees search uplift.
- Web releases are SEO-d to include terms that reflect clients’ web sites and sales collateral
- itpr generates a large number of inbound web links to client sites to boost the Google referral ratings.
- We partner with Search Engine Marketing (SEM) experts to ensure that all releases have the best possible SEO effect.
This expertise enables itpr to achieve press articles on Google’s first page for the fraction of the cost of a similar uplift achieved through a spend on Adwords!
Critically, itpr looks at more than just search; the Digital PR 2.0 campaign is tightly integrated into the overall B2B PR activity and the ‘itpr Content Generator’ content generation/management process.
Making the most of digital media is not just about sending out a press release with the right search terms and density. It is about creating a campaign that delivers consistent messaging irrespective of media. It is about developing content that can be used across all media with minimal change.
itpr’s Digital PR delivers sales conversion, not just clicks