Research Programmes and Press Events
The execution and announcement of research into a marketplace inherently and instantly positions an organisation as a thought leader in that space.
Following the creation of a suitable questionnaire – with the active involvement of the client, itpr and our research partner – and the analysis of the results of the survey, the resultant white paper document…
- Helps prospects and partners understand the key business and technology issues associated with the market
- Shows the sales team the thoughts, concerns and motivations of its target audience
- Acts as a ‘leave behind’ document at meetings and pitches to reinforce discussions and proposals
- Serves as a valuable piece of sales collateral which can support marketing campaigns, seminars and roadshows
- Provides the option of co-branded material with resellers, and of course,
- Is a valuable PR tool for generating a wealth of news and features-based press coverage, backed up by quantifiable research, which typically has a life of at least six months.
The research findings can then be released to the media in the usual fashion – the same highly successful media outreach methods employed for any other press material – and even through a dedicated Press Event.
These Industry Briefings, entirely managed by itpr, are typically held at a high profile restaurant’s private dining room in Central London.
itpr will secure the attendance of a number of key journalists, including from a selection of relevant media verticals, as well as selected Analysts, partners and customers where appropriate.
The research, accompanied by the White Paper, will be launched to the Press at the Briefing event, with short presentations and analysis from the client spokesperson and also our research partner to maintain a strong view of independence and.
The format of the event – a presentation followed by a ’round table’ discussion – ensures each journalist leaves with the findings of the research, the client interpretations and their own personal quotes from the partners, customers and multiple client representatives they will have met during the lunch – a “feature in a box”.
Please see here for a selection of feedback comments from various journalists in response to these itpr-run events.
Use a research campaign to establish yourself as a thought leader in your market, whilst simultaneously creating collateral for use in all your sales and marketing activities