Media Training

Spending time and effort working on drafting and finalising the precise message(s) and the core facts that should be conveyed to the press is of course essential, and is a process we have honed over 20 years working with a variety of companies with their own unique aims and emphases.

But this work can be rapidly undone if these messages are not disseminated in the correct fashion. The messages can be forgotten, ignored and even turned against the company if they are not portrayed appropriately.

Therefore, itpr has developed a proven and successful media training programme to guide our clients’ spokespeople through engaging directly with the media, building confidence, removing bad habits and instilling new, valuable techniques.

Using freelance journalists who are still active in the business, technology PR or vertical publications that our clients value, the programme ensures that after the one-day session, the spokespeople not only understand the needs and wants of journalists, but are also confident and rehearsed in making certain that the journalist finishes the interview with a clear and positive impression of the company and its USPs, and is keen to maintain a relationship.

Some comments from clients following our media training events:

“Extremely useful programme and event – particularly effective having a ‘live’ journalist involved.”

“One of the best short, sharp training days for a specific need that I have attended.”

“A very well-run day – just the right balance of presentation, interaction and practical elements.”

itpr aims to not only provide unprecedented levels of coverage for your business, but will also provide you with ample opportunity to develop new relationships with your core press, and in a safe and effective fashion.

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