Content Generation with the ‘itpr Content Generator’
Generate Content
itpr initiates every B2B PR campaign by generating excellent thought leadership content. This content forms the basis of all PR activity for the next quarter, providing material that can be placed on a daily, weekly and monthly basis within the print, online and digital media.
Indeed, this content underpins every aspect of the PR campaign and, for many clients, feeds into both sales and web collateral.
Worried about a lack of content, thought leadership or opinion within your organisation? Don’t have the time to do it yourself? Fed up with briefing an agency that just does not ‘get it’?
The ‘itpr Content Generator‘ is a methodology devised by itpr which has refined the content generation process to make it easy and pain-free for clients:
- With your help, we brief experienced freelance journalists which guarantees excellent placeable words, tailored for both digital and print media – and no annoying rewrites!
- Proactive market research and analysis reflect key issues.
- Thought leadership copy is packaged to meet the needs of the print and digital media through approved soundbites, comment and feature responses.
- Opinions are reflected in all other copy – including press releases and case studies – to reinforce the message and build brand value.
- itpr manages a three monthly rolling process to generate new thought leadership material.
This simple, streamlined content generation process enables itpr to tease opinions and knowledge from your organisation and position spokespeople as experts in key areas, appearing regularly as commentators, opinion formers and advisors.
With the ‘itpr Content Generator’, content creation becomes far easier
