Buzz Monitoring
Buzz, Blog and Media Monitoring PR
Your brand reputation in the market is one of the most important things in business, and with the Web 2.0 internet now empowering hundreds if not thousands of people to create online content and comment at will, it is increasingly hard to protect it.
Disgruntled customers and partners, industry ‘commentators’ – and even competitors posing as such – can all post comments on your brand, service, products and staff on blogs, websites and fora that, given sufficient creedence and corroboration, can seriously affect your ability to sell.
To combat this, we have developed a ‘buzz monitoring service’ whereby your technology PR team spots and identifies the mentions of your brand, company name or products in the ‘blogosphere’ and flags them to you, with recommendations of the appropriate action, if any, to take.
itpr’s buzz and media monitoring ensure our clients are always up to date with the latest online comments:
- Buzz monitoring: itpr keeps track of reactions to our clients’ services and products, to monitor the ‘buzz’ around a new or pre-existing message. In tandem with media monitoring, buzz monitoring provides clients with insight to support traditional market research. More info>>
- Media monitoring: itpr undertakes traditional media monitoring to provide clients with feedback of coverage and commentary in the print, online and broadcast media. Combined with buzz monitoring, a complete picture of the market’s appreciation of our clients’ views and activities can be ascertained.
itpr will keep an eye on your brand, and protect it for you in the Web 2.0 world